Business-to-business (B2B) sales are vital to our economy, creating wealth and supporting a large proportion of our nation's jobs. Despite a historical perception otherwise, it is skilled work and increasingly recognised in business and academic communities as a profession. Without a doubt, there are too few statistics collected and insufficient rigorous research conducted about B2B selling. B2B selling is often lumped in with retail sales despite being many times more valuable.
“Because nothing happens in business until somebody sells something…”
New Zealand has a massive skills shortage in B2B selling, vastly intensified by the Covid-19 pandemic. New Zealand needs more and better sales professionals to recover from the current environment and boost overseas trade. Skilled migration is out of the question for the foreseeable future.
B2B sales encompass a vast range of knowledge, skills, and abilities across every sales role in every industry. The B2B sales profession covers a broad spectrum of functions and roles. These include pre-sales, technical sales, inside sales, field sales, sales operations, sales enablement, sales analytics, sales management and leadership and many others.
The New Zealand Institute of Sales recognises the critical importance of the B2B selling profession in New Zealand. The Institute is the only national, cross-industry professional organisation dedicated to elevating the sales profession in New Zealand. The Institute has a growing association with local and international academia on formal sales education and research while building links to New Zealand businesses, industries and government agencies.
The Institute delivers a growing range of professional development, events, awards, peer networking opportunities, best-practice research, thought leadership and industry awards among practitioners and those who support, manage and lead sales in New Zealand.
“…the fact is, everybody can stay at home until somebody makes a sale.”
Join the New Zealand Institute of Sales now and help craft the future of the B2B sales profession in New Zealand.