The Australian Institute of Sales promotes the sales profession through the adoption of formal certification, practical education programs and by connecting captains of industry with sales professionals under the umbrella of research-validated sales industry best practices.  The Australian Institute of Sales proudly associates with industry professionals and academic trailblazers to establish and support effective sales programs from around the world for professional selling within Australia, and equally importantly to offshore markets.  Most of the sales profession is informally or untrained in the field of sales, has a high turn-over, and a growing shortage of truly skilled sales professionals.

The Australian Institute of Sales works closely with underwriting partners and affiliated organisations to bring the benefits of foundation programs and services to students, universities, education institutions and sales organisations in Australia.

With the support of a growing number of members, we can provide Australian sales professionals with the insights, expertise, and opportunity to develop the relationships and skills they need to succeed.  As your partner in successful selling, we commit to assisting the profession and your sales organisation in reducing costs, developing skills, increasing efficiencies, and setting benchmarks for success through a structured, standards driven approach.

 

Mission

 

Elevating the sales profession in Australia.

 

Who We Serve

 

The Australian Institute of Sales serves the entire value chain of sales — from education institutions, students and sales professionals and leaders, and those servicing the sales industry, with the impetus to improve sales performance and elevate the sales profession in the region.

 

Professionals

 

Elevate the Profession, Enhance your Career

 

True sales professionals know the value of staying ahead of the game.  Champion salespeople extend themselves in learning, growing, improving, and gaining knowledge and skills to prepare for tomorrow’s opportunities whilst building on yesterday’s successes.

Formally trained Sales Professionals are “redefining sales”

Successful sales professionals understand the importance of staying ahead of the game.  Leading salespeople strive to learn, grow and improve, gaining knowledge and skills to prepare for tomorrow’s opportunities while building on yesterday’s successes.

The Australian Institute of Sales provides valuable professional development opportunities.  In addition, research by partners can provide useful insights relevant to industry trends, professional best practices, and business issues.

The Australian Institute of Sales also enables exceptional salespeople to help elevate the profession overall and to share their time and talent to directly impact tomorrow’s most promising sales leaders.  By participating in events, contributing to programs, and supporting the Institute’s overall activities, sales professionals can make a real difference for themselves and their companies.

 

Businesses

 

Because nothing happens in business until something is sold.  We work with businesses to highlight industry trends, thought leadership, consider ‘best-practices’ and connect them with sales programs.  We also act as a conduit for hiring organisations and recruiters highlighting that sales professionals and graduates come to the workforce armed with the tools and knowledge, ready and able to contribute from day one.

 

Students

 

Professional Sales education has traditionally been under-served in Australia.  We target initiatives to introduce students, at many stages of their education or career, to consider professional sales and understand the skills and knowledge acquired in this field apply to all facets of life and career in the journey of lifelong learning. 

Objectivity and Independence

 

A few words on objectivity and independence.  The Institute prides independence and objectivity in our analysis, insight, and engagement with the profession.  If you decide to spend money with a supplier or vendor because of something you read, observe, or hear through the Institute or any related event, we receive no financial reward.  To state this more clearly, we are deeply interested and invested in what vendors and suppliers offer because these offerings create significant opportunities for an organisation, its people, and its customers to prosper.  However, it is what organisations do with the insights and knowledge that interests us more.  Putting insights and knowledge into action is where the real value surfaces.

 

Concerning vendors or suppliers:

  • We have no financial stake in vendor or supplier companies
  • We receive no commission from product or service sales

 

We welcome underwriting support for some offerings from the Institute.

These are not carte blanche sales or promotional opportunities for underwriters.  We believe you, the sales professional, seeks education and experiences, not sales pitches.