Because nothing happens in business until a sale is made, and every business in Australia, from SME’s to large enterprises, has a sales function. Any team or individual can enter and win the Australian Excellence in Sales Awards (AUESA).
Shine a light on your sales individuals and teams by nominating them for the annual Australian Excellence in Sales Awards (AUESA). Put together by the Australian Institute of Sales, the Australian Excellence in Sales Awards (AUESA) reflects a true achievement of note and recognition for sales achievement in Australia.
The Australian Excellence in Sales Awards (AUESA) rewards individuals and teams who are demonstrating evidence of best practices and outstanding salesmanship achievements in all aspects of sales strategy, planning and execution.
The Australian Excellence in Sales Awards (AUESA) is supported by industry leaders and sales practitioners across all industries in organisations of all sizes. These awards are not the exclusive domain of big business.
Key Dates
Round 1 Submissions & Judging starts
Monday 1st December 2025
Round 1 Submissions close
Friday 6th March 2026
Round 2 Judging starts
Monday 16th March 2026
Round 2 Judging finishes
Friday 17th April 2026
Gala Awards Event
Tuesday 19th May 2026
Great reasons to participate
- Boost sales team motivation and morale by enabling employers to show the value placed on them
- Provide drive and goals for sales staff by recognising and rewarding outstanding achievers and their use of best sales practice
- Raise the status and importance of professional sales in your organisation by acknowledging the vital role played by sales professionals in your business
- Enhances career development within your organisation by using the Australian Institute of Sales and sales generally as a career path
- Help you and your business grab a competitive advantage from your competitors by providing independent validation of your sales talent and achievements
- Entertain your clients: relationships take effort, what better way to cement a client relationship. After-all, you succeed because of them
- Inspire and motivate your staff : give your staff a reward for their hard work. To be nominated in itself makes you a winner
- Excellent networking opportunities with peers in the profession, within and outside your industry
The Australian Excellence in Sales Awards (AUESA) represents Australia’s highest level of recognition for outstanding sales achievements.
Sponsoring the AUESA can impact positively on your brand awareness, raising your profile and creating a variety of new opportunities for your company. Your support of the AUESA demonstrates your company’s commitment to professional selling, adopting ethical standards, working with integrity, optimum staff management and development, and the creation of a win-win relationship with clients. These elements apply from the smallest company to the largest enterprise sales team.
The Australian Excellence in Sales Awards (AUESA) is supported in its aims by sponsors and supporting partners, all helping to deliver a program of benchmarking, rigorous judging and thought-leadership that culminates at the awards event.
By aligning with the Australian Excellence in Sales Awards (AUESA) your company is demonstrating its commitment to professionalised sales.