Because nothing happens in business until a sale is made, and every business in Australia, from SME’s to large enterprises, has a sales function. Any team or individual can enter and win the Australian Excellence in Sales Awards (AUESA).
There is nothing more powerful you can do in driving sales improvement in your organisation than shining the light on your sales individuals and teams by nominating them for the annual Australian Excellence in Sales Awards (AUESA). Put together by the Australian Institute of Sales, the Australian Excellence in Sales Awards (AUESA) represents the pinnacle of recognition for sales achievement in Australia.
The Australian Excellence in Sales Awards (AUESA) rewards individuals and teams who are demonstrating evidence of best practices and outstanding salesmanship achievements in all aspects of sales strategy, planning and execution.
The Australian Excellence in Sales Awards (AUESA) is supported by industry leaders and sales practitioners across all industries in organisations of all sizes. These awards are not the exclusive domain of big business.
Key Dates
Round 1 Submissions & Judging starts
Monday 3rd March 2025
Round 1 Submissions & Judging closes
Friday 30th May 2025
Round 2 Judging starts
Tuesday 1st July 2025
Round 2 Judging finishes
Thursday 31st July 2025
State award winners awarded at in-state awards events. These state award winners automatically enter Round 3 Judging.
Round 3 Judging starts
Monday 1st September 2025
Round 3 Judging finishes
Tuesday 30th September 2025
Gala Awards Dinner
Tuesday 21st October 2025
06:00 pm – 11:00 pm
Great reasons to participate
- Boost sales team motivation and morale by enabling employers to show the value placed on them
- Provide drive and goals for sales staff by recognising and rewarding outstanding achievers and their use of best sales practice
- Raise the status and importance of professional sales in your organisation by acknowledging the vital role played by sales professionals in your business
- Enhances career development within your organisation by using the Australian Institute of Sales and sales generally as a career path
- Help you and your business grab a competitive advantage from your competitors by providing independent validation of your sales talent and achievements
- Entertain your clients: relationships take effort, what better way to cement a client relationship. After-all, you succeed because of them
- Inspire and motivate your staff : give your staff a reward for their hard work. To be nominated in itself makes you a winner
- Excellent networking opportunities with peers in the profession, within and outside your industry
Round 1 Submissions & Judging starts:
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The Australian Excellence in Sales Awards (AUESA) represents Australia’s highest level of recognition for outstanding sales achievements.
Sponsoring the AUESA can impact significantly on awareness of your brand, raising your profile and creating a variety of new opportunities for your company. Your support of the AUESA demonstrates your company’s commitment to professional selling, adopting ethical standards, working with integrity, optimum staff management and development, and the creation of a win-win relationship with clients. These elements apply from the smallest company to the largest enterprise sales team.
The Australian Excellence in Sales Awards (AUESA) is supported in its aims by sponsors and supporting partners, all helping to deliver a program of benchmarking, rigorous judging and thought-leadership that culminates at the awards event.
By aligning with the Australian Excellence in Sales Awards (AUESA) your company is demonstrating its commitment to professionalised sales.