Technical

Pre-Sales

Conference

The Role |  Skills & Capability | Technology | Customer Evolution

Perth (Tuesday 7th October 2025)

Melbourne (Tuesday 14th October 2025)

Brisbane (Tuesday 21st October 2025)

Adelaide (Friday 10th October 2025)

Sydney (Friday 17th October 2025)

Architects of success

The Technical Pre-Sales Conference is a smaller, more intimate conference of B2B technical pre-sales professionals with plenty of opportunities for connection around content related to The Role, Skills and Capability, Technology, and Customer Evolution. Presenters will inform, educate, and inspire modern B2B technical pre-sales professionals to bridge the chasm from technical brilliance, to customer understanding, to embracing your solution. While change is apparent from every direction, some things remain the same. You will hear candid sharing from vendors, industry luminaries, and your peers, based on their own experiences and solutions to their most pressing challenges.

All registrants will receive:

  • a copy of all approved session recordings or transcripts, and related presenter assets from all conference locations, allowing personal reflection and individual comparisons

    Each conference location shares the same general program format.  Sessions may include a mix of live in person or live remote video presenters.

    Segment 1

    The Role

    The role of the modern technical pre-sales professional in B2B sales is growing in importantance for organisations with increasingly complex products and customer needs. Deep technical expertise, customer expectations, trusted engagement, pace of change, … the list goes on. What are you experiencing in your role, how are you delivering to the changing needs, what do you foresee for the role in the future?

    Attendee Roles

    Sales Engineer, Field Application Engineer, Solution Architect, Sales Consultant, Technical Pre-Sales, Pre-Sales, …

     

    Segment 2

    Skills & Capability

    Skill sets for the modern technical Pre-Sales professional in B2B sales are different to those of other sales professionals. From deep technical specialisation, to deep customer engagement, what skills and capability do you recognise, desire, and develop in yourself and the team?

    Segment 3

    Technology

    We can’t avoid it. When chosen and implemented well, technology is a force multiplier. Otherwise it can be a dead weight and hinderance. What is your tech stack and what works for your oganisation?

    Segment 4

    Customer Evolution

    An increasingly complex product and sales environment means your customers and their needs are rapidly evolving. Complexity of needs, engagement, pace of change, ability to adapt, … the list goes on. What are you experiencing, how are you delivering, what do foresee your customers expect in the future?

    Panel sessions

    Panel sessions

    Dedicated time is built into the program schedule inviting in-person presenters to participate in a facilitated panel discussion.  This discussion allows participants to ask broader or deeper questions, or any others not covered or arising since reflecting on a previous presentation and chatting with others.

    Registration

    Non-Member price : $900 + GST

    Member price : $810 + GST

    Contact or email us at [email protected] to obtain member once-off 15% discount code as per membership benefits

    Registrations in AUD for Australian locations only

    Presenter Nomination

    Click here to open a Presenter Nomination form for either yourself or someone else.

    Contact or email us at [email protected] with any other questions.